“Demand Better Solar” became the overarching brand campaign theme for all three verticals (consumer, commercial, utility).
Magazine Ad - Partner
This ad features the “World Record-Setting Solar” ad concept I helped come up with, which emphasizes the documented superiority of SunPower’s technology. The “World Record” ad series supports the overarching brand campaign “Demand Better Solar.”
Web Ad - Partner Campaign
Promoting the idea of pairing solar home energy and electric vehicles making the perfect green lifestyle
Tagline & Video Script
This video introduced SunPower Helix to the world, and it included “The Power of One” product suite tagline I wrote. The tagline spoke to the way all the system components work together as one, and that everything is designed and manufactured by one company for exceptional integration.
Trade Show Booth Signage
For a large conference focused on agriculture and renewable energy