“Demand Better Solar” became the overarching brand campaign theme for all three verticals (consumer, commercial, utility).

This ad features the “World Record-Setting Solar” ad concept I helped come up with, which emphasizes the documented superiority of SunPower’s technology. The “World Record” ad series supports the overarching brand campaign “Demand Better Solar.”

Promoting the idea of pairing solar home energy and electric vehicles making the perfect green lifestyle

This video introduced SunPower Helix to the world, and it included “The Power of One” product suite tagline I wrote. The tagline spoke to the way all the system components work together as one, and that everything is designed and manufactured by one company for exceptional integration.

For a large conference focused on agriculture and renewable energy

Rebrand for InMotion Software

Direct-to-consumer ad campaign for Alcon Surgical: “Independence Day” = Freedom from Cataracts

We pitched this “Set for Life” campaign theme to Invisalign.

This was a social media ad concept we pitched to Invisalign.

Banner introducing a new product for Topdown

I worked with frog design and Alto on the language of this web splash page for a new ride-hailing service

A promo blurb & CTA to download an infographic (which I also wrote)

One-sheet leave-behind for trade shows and dealer showrooms

Another one-sheet asset using “The Power of One” product suite tagline I wrote

Standard one-pager in a trade publication