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Leslie Hancock

Austin
Texas
512-673-3897
Content Marketing Consultant

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Leslie Hancock

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Editorial Management

The Head & Neck Cancer Guide is a comprehensive resource to help patients and their loved ones understand and prepare for every step of the cancer journey.

I was the content director on this entire site. I contributed to content strategy, guided information architecture, was lead copywriter, managed the editorial workflow, hired/trained/managed freelancers, revised and edited every page, fact-checked, communicated with the client, and trained the client team to take over the CMS on hand-off.

The site — really three sites, including content meant for adult patients and caregivers, teens, and young children — contains over 557,000 words of copy.

headandneckcancerguide.org

 

Editorial Management

The Head & Neck Cancer Guide is a comprehensive resource to help patients and their loved ones understand and prepare for every step of the cancer journey.

I was the content director on this entire site. I contributed to content strategy, guided information architecture, was lead copywriter, managed the editorial workflow, hired/trained/managed freelancers, revised and edited every page, fact-checked, communicated with the client, and trained the client team to take over the CMS on hand-off.

The site — really three sites, including content meant for adult patients and caregivers, teens, and young children — contains over 557,000 words of copy.

headandneckcancerguide.org

 

Head & Neck Cancer Guide

Head & Neck Cancer Guide

Home page of the Head & Neck Cancer Guide web site

Home page of the Head & Neck Cancer Guide web site

Visit the site to read as much copy as you like.

Article Page: Cancer Type

Article Page: Cancer Type

Article Page: Emotional Journey

Article Page: Emotional Journey

Kids' Home Page

Kids' Home Page

Optimized for iPad, but usable on all devices

Kids' Interactive Storybook Page

Kids' Interactive Storybook Page

I wrote the entire children's section and directed the voiceover recording session.

Editorial Workflow Management

Editorial Workflow Management

I managed the editorial workflow using Trello, which works almost like a software developers' ticketing system; I assigned tasks to writers, editors, and reviewers and then moved the content cards to the right.

Editorial Workflow Management Continued

Editorial Workflow Management Continued

Four more steps in the workflow...

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